About Bilal

My name is Bilal Katib Jones, and I am the founder of Bilal's Beard Naturales, a Mental Health

First Aid Instructor, and an advocate for Men's Mental Health.

But before any of those titles, I was simply a man navigating a difficult season in my life.

There was a time when I struggled with depression. Like many men, I carried more than I talked

about. Before I ever took the step of seeking therapy, a friend shared a simple phrase with me:

"Look Good. Feel Good. Do Good."

At first, those words seemed almost too simple. But I decided to put them into practice.

I began by changing my environment. I uncluttered my space. I brought in live plants to care for.

I made sure natural sunlight filled my apartment, even on days when I would be gone most of

the day. I believed darkness begets more darkness, letting in that light brought positive energy, 

and slowly my surroundings became a place of healing rather than a place of survival.

Those small actions helped me look better.

Looking better helped me feel better.

Feeling better gave me the energy to start doing better.

Doing better meant seeking therapy. It meant taking accountability for my well-being. It meant

choosing growth, even when growth felt uncomfortable.

During that journey, I tried beard oil for the first time. What began as a personal grooming

product eventually inspired me to create my own formulas. Over time, that passion grew into

Bilal's Beard Naturales.

At first, I was excited about creating products. But eventually I revisited my "why" 

because I believe intention is important.

I realized this brand was never really about beard oil.

It was about the journey that led me there.

Today, Bilal's Beard Naturales is more than a grooming brand. It is a reminder that self-care can

be a starting point. While self-care is not a replacement for therapy, counseling, or professional

support, it can be an important step toward healing and personal growth.

Through handcrafted grooming and self-care products, Men's Mental Health advocacy, 

Mental Health First Aid education, and community conversations, 

my goal is to encourage men  to care for themselves intentionally 

and to know that they do not have to navigate life's challenges alone.

I believe that how we care for ourselves can impact 

how we show up for ourselves, our families, and our communities.

Thank you for taking the time to learn my story.

I hope it encourages you to continue your own journey with intention. If my message resonates

with you, I invite you to connect with Bilal's Beard Naturales, Join the Conversation around Men's

Mental Health, and share this mission with others. Whether through supporting the brand,

participating in community discussions, or simply checking in on someone who may be

struggling, your engagement helps create a culture where self-care, healing, 

and mental wellness are valued and supported.

Look Good. Feel Good. Do Good.

— Bilal Katib Jones